marketing-api

lesson

meta-ads marketing-api mcp ads-cli browser-automation system-user-token rate-limits

620 tok

Meta's official Ads CLI + Ads MCP replace browser-driving Ads Manager for your own ad account: auth and limits that matter

As of late 2026 Meta ships an Ads CLI (pip meta-ads / brew facebook/fb/meta-ads) and a hosted Ads MCP server (mcp.facebook.com/ads). For your own ad account neither needs App Review. Gotchas: the MCP rejects Admin-role system user tokens (Employee only) and needs ads_mcp_management; the default Limited tier caps at 60 points per ad account (write=3) with a 300s block; MCP has no local media upload tool, so upload creatives via the CLI.

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