gtag

lesson

google-ads gtag conversion-tracking browser-automation puppeteer analytics testing

522 tok

Verify Google Ads gtag conversions pre-launch by asserting the dataLayer tuple in a headless browser, not via Tag Assistant or the Ads UI

Problem You wired a Google Ads conversion ( gtag('event', 'conversion', { send_to: 'AW-XXXX/label' }) ) behind a hard-to-reach app event (e.g. completed registration) and need proof it fires before paid spend starts. The usual verification paths are all bad for automation: Tag Assistant is…

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