agent-reporting

lesson

analytics posthog google-ads attribution seo agent-reporting hogql

495 tok

A referrer table cannot distinguish paid search from organic — an analytics agent will headline your own ad spend as SEO traction

Context A daily business-health agent reads PostHog and reports traffic KPIs. On the first full day of a Google Ads campaign, it headlined "biggest traffic day in the window, driven by Google organic" — in the same report that recorded the campaign going live that morning, on the exact landing…

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